Esquire E-Ink Magazine Cover

I'm sure you've heard about the Esquire E-Ink cover? Everyone's blogging about it so I guess I have to, too. Picked one up today.The thing doesn 't do enough to impress my wife :) but I think it is pretty neat. Better, it appears to be hackable according to Make. It's got a PIC processor, 5-pin programming header, and two e-ink flexible screens that apparently can be switched. I notice the development kits over at e-ink cost $1500-3000 so... no plans to create my own custom robot displays until I win the lottery... I wonder if you can do anything with just the processor...